Sure, it’s called a “name” tag. But that doesn’t mean you can’t include lots of other valuable information on it! It’s precisely this versatility that makes nametags ideal for trade shows, whether you choose to use a Metal Name Tag, Plastic Engraved Name Tag, or a Full Color Plastic Name Tag.
Studies show that while traffic density at trade shows is on the rise, the amount of time attendees spend on the show floor is decreasing. In other words, you have the opportunity to influence a great number of people, but you only have a short amount of time in which to do.
A well-designed nametag has the inherent advantage of being both easy to spot and easy to read. From the first look, it allows an attendee to address you by name, thereby establishing a more personal relationship. It can also inform the attendee of your company’s name, its primary business, and any relevant promotions depending on the information you choose to include on your nametag.
And consider this: Many attendees are there to collect information, not necessarily to stop and chat with every representative on the show floor. A nametag allows you to speak volumes without saying a word - one quick look is all it takes to convey your company’s most salient facts.
We all know that trade shows are one of the most effective b2b marketing strategies out there. After all, over 90% of attendees state that trade shows have a major impact on their buying decisions, thanks to the ability to comparison shop in real-time. Make sure your company stands out from its competitors by using customized nametags that do the talking for you.
Join us next post when we’ll share creative tips about how to customize your name tag. Until then, remember that…
Studies show that while traffic density at trade shows is on the rise, the amount of time attendees spend on the show floor is decreasing. In other words, you have the opportunity to influence a great number of people, but you only have a short amount of time in which to do.
A well-designed nametag has the inherent advantage of being both easy to spot and easy to read. From the first look, it allows an attendee to address you by name, thereby establishing a more personal relationship. It can also inform the attendee of your company’s name, its primary business, and any relevant promotions depending on the information you choose to include on your nametag.
And consider this: Many attendees are there to collect information, not necessarily to stop and chat with every representative on the show floor. A nametag allows you to speak volumes without saying a word - one quick look is all it takes to convey your company’s most salient facts.
We all know that trade shows are one of the most effective b2b marketing strategies out there. After all, over 90% of attendees state that trade shows have a major impact on their buying decisions, thanks to the ability to comparison shop in real-time. Make sure your company stands out from its competitors by using customized nametags that do the talking for you.
Join us next post when we’ll share creative tips about how to customize your name tag. Until then, remember that…
P.S. Another great way besides name tags to spread the word about your company is with a customize lanyard imprinted with your company’s name and contact information. These can be given away as a promotional item at your booth. After all, who doesn’t like free stuff?
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