Friday, November 20, 2009

Location, location, location!

When you wear a nametag, you want it to have the greatest impact possible. Otherwise, why wear one!? The following are a few tips you can keep in mind to help you increase the visibility and effectiveness of your name tag.

First, position your nametag over the right breast pocket. Because most people greet each other by shaking their right hands, the eye is naturally drawn upward to the name tag. Unfortunately, most jacket breast pockets are on the left! This where a Magnetic Name Tag* or a pin backed name tag comes in handy. You aren’t restricted by where you can attach a clip. Alternatively, you can use a lanyard - complete with custom imprinting - that positions your nametag at the same height as your jacket breast pocket.

Second, set your first name in a print that is both larger and bolder than your last name. That way, the client can not only easily see what your name is, but they will be more inclined to use it. Don’t use tiny name tags with tiny printing in muted colors. It sounds obvious but you’d be surprised how many poorly designed nametags there are out there! Remember, the purpose of your nametag is to help establish a personal relationship with your clients. If they can’t read your nametag, then you are already one step behind.

Last, don’t forget to wear your nametag! We recommend getting two identical name tags; this allows you to wear one name tag and to store the other in a safe place that you can access if you forget to wear the first one.

By adhering to these simple guidelines, you’ll be able to use your name tag to its full effect, whether you’re wearing a Metal Name Tag, Plastic Engraved Name Tag, or a Full Color Plastic Name Tag. You’ll also be able to give your client the opportunity to form a personal relationship with you, which in turn has the potential to increase sales and lead to repeat business.

Join us next post when we’ll be talking about the power combination of trade shows and name tags. Until then, remember that…

We are here to serve you. That is what we are all about.
(888)754-8337
www.Name-Tags.net

* Those with pacemakers should not wear a magnetic name tag.

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