Making It Personal

As surprising as it may sound, it’s hard to overstate the importance of nametags, whether you choose Metal Name Tags, Plastic Engraved Name Tags, or Full Color Plastic Name Tags. First, name tags allow your customers to interact with your employees on a personal, one-to-one basis. Second, nametags allow customers to distinguish between staff members and other customers, saving them the embarrassment of mistaking another customer for an employee. Third, nametags lend your employees – and by extension, your organization – a sense of accountability; customers aren’t just dealing with a cog in the wheel but rather an individual that they can seek out for immediate or future assistance.

Yet despite all these benefits, it can sometimes be difficult to get your staff to wear name tags. Why? Some find nametags uncomfortable or erroneously believe them to be unprofessional. Others may prefer to introduce themselves, while still others may feel that their customers already recognize and ask for them by name.

If you find that your staff is resistant to the idea of wearing nametags, there are several positive ways that you can approach the situation. Start by including name tags as one small part of a larger set of written guidelines on how your staff should dress, maintain hygiene, and interact with customers. You can have each employee then sign the guidelines to indicate they’ve read them and are comfortable with complying.

Then, discuss the merits of wearing nametags with your staff. Ask them to think of reasons why it might be better for them to wear name tags or how they’ve benefited from wearing name tags in the past. Have them come up with interesting job titles or personal flair that can be added to their nametags. Remind them that name tags are just as effective for managers and supervisors as they are for support staff; it tells your employees – and customers – that every member of your staff is important in their own way.

Finally, you can reward your staff members for wearing their name tags. Give spot prizes when you catch an employee wearing their names tag. Get a “mystery shopper” to visit and give a team award if everyone in your organization is wearing their nametags. Provide your staff with two name tags each, one for them to keep and one to keep at the office, so that your employees will still be able to be identified even if they leave theirs at home.

Whatever initial resistance you may receive from your employees with regard to wearing nametags is sure to evaporate as your customer relations and sales numbers improve!

Join us next post when we’ll be giving some tips on how to maximize your nametag’s impact. Until then, remember that…

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