Putting a Name to the Face

As the manager or owner of a successful business in the customer service industry, you may ask yourself if you really need name tags. After all, you think, aren’t they just an added expense in this already tough economy? But what you may not realize is that purchasing nametags is an investment in your future.

Studies show that customers are influenced not just by facts, but also by personal relationships. What matters is not just the product you are selling but how well your customers can relate to the people selling the product, in other words, your employees. This is called relationship marketing, and the first step in forming this essential relationship is the name tag.

Nametags break down the barriers between customer and employee; they allow for a more personal, one-on-one interaction. And yet, at the same time, they add a level of professionalism to the employee wearing the nametag. The customer can not only identify the employee but he can feel confident that the employee is fully accountable for the sale and is not hiding behind anonymity. Taken as a whole, the nametag combines a sense of familiarity with a degree of respect that, ultimately, can translate into higher sales.

Consider your own experiences as a consumer. Don’t you prefer being able to identify and converse with a salesperson by name? Isn’t it helpful when, in future interactions, you can ask for or refer to that same salesperson? A nametag gives you the ability to do so, creating not only a short-term connection with that salesperson but also a long-term business relationship based upon mutual recognition and trust.

Our goal is to help you create that bond between your sales staff and your customer base. Whether you choose our Metal Name Tags, Plastic Engraved Name Tags, or Full Color Plastic Name Tags, you’ll be creating a customer-friendly atmosphere that puts your clients at ease. Don’t be surprised if you begin to see a marked improvement in sales in just a few weeks!

Join us next post when we’ll be talking about how to get your employees to embrace the idea of wearing name tags. Until then, remember that…

We are here to serve you. That is what we are all about.
(888)754-8337
www.Name-Tags.net